Hotel Kleptuza in Velingrad Focuses on Family Tourism

Manager of Hotel Kleptuza in Velingrad, Danka Tsvetanova, revealed that this year there will be free access to the newly built salt room for children with respiratory problems. This is part of the hotel's focus on family tourism.

The SPA center of Kleptuza is characterized by mineral water as its main feature, which is used for all pools and therapies. Clients can enjoy various types of massages, including therapeutic ones, as well as hammam and Turkish bath. These services are particularly popular among guests over 55 years old.

In the relaxation salon, there are available: heated pool for adults, children's pool, jacuzzi, sauna, steam bath, portable jacuzzi, mud therapy, fitness and relaxation zone. During the hot summer days, guests can also relax in the outdoor pool.

The hotel focuses mainly on individual tourism, with group visitors being minimal. Bulgarian guests are the majority, while foreign visitors come mainly through online platforms. The Kleptuza team is long-standing and stable, with members who have been working since the hotel's opening nearly 20 years ago.

The hotel provides easy access to tourist attractions and natural routes in the area near the natural phenomenon Kleptuza. In the corridors, rooms, and relaxation salon, the walls are decorated with paintings describing the history of the site and the region, including the narrow-gauge railway, the old bus station, and the Yug railway station.

The manager adds that modern tourists seek authentic experiences that go beyond standard SPA services, preferring a traditional, home-like atmosphere and personal attention. Cultural events, such as international art symposiums, are an important part of the strategy for developing family tourism and enriching guests' experiences. Last year, Kleptuza hosted an art symposium with the participation of 20 artists from 12 countries, including creators from Europe, Asia, Africa, and North America.

The Bulgarian Telegraph Agency (BTA) presents in the section "BG SPA. Salus per aquam - Health through Water" news from certified SPA, wellness, and medical SPA centers in Bulgaria, whose total number exceeds 200. The initiative in partnership with the Ministry of Tourism and the Bulgarian Union of Balneology and SPA Tourism is the leading European event for health tourism HEALTHXCHANGE SUMMIT from May 11 to 13, 2026 in Varna, where BTA will be the main media partner.

Source: БТА